11/26/1927 – 7/8/2022 Melvin Carlos Upp, aged 94, a long-time resident and business owner in San Bernardino, CA, died on July 8, 2022, in Sedona, Arizona. He was born and raised in Woodlake, CA. He served in the U.S. Army before the Korean War. Graduating from Fresno State College with a degree in Journalism, he considered himself an Ad man. He worked in advertising at the San Bernardino Sun Newspaper and later was a partner at Ewing and Upp Advertising. He started Inland Printing with his son Steve. He had a strong commitment to serve the disabled community and gave generously of his time and energy. He supported many organizations in the Inland Empire: serving as the Executive Director of the Easter Seals Society of San Bernardino, supporting the Ronald McDonald House, many homeless shelter programs, and the Loma Linda Chamber of Commerce. He was a charter member of Loma Linda/San Bernardino Crossroads Rotary. He was very active in Rotary and one of the last of a group of the “Great Generation” who believed and lived the Rotary motto, “True Service Above Self”. When traveling, he visited the local Rotary chapter whenever possible. He was a true friend to one and all. He will be remembered for his good humor, friendliness, dedication to service, and bleeding Dodger Blue. Mel and Betty Maschmeyer Upp were married for 53 years. They have 2 children Diana and Steve. They have 4 grandchildren and 15 great grandchildren. Betty died in 2005. No memorial service is planned. In lieu of flowers, please contribute to Rotary International Paul Harris Foundation or the San Bernardino Ronald McDonald House in his name.